Atlassian has announced an agreement to acquire DX, an “engineering intelligence” platform, in a transaction valued at around USD 1 billion in cash and restricted stock — marking Atlassian’s largest acquisition to date. The goal of acquiring DX is to enable users to more clearly measure the productivity of development teams and the real return on investment in AI tools.
DX was founded five years ago by Abi Noda and Greyson Junggren, and the company has tripled its user base every year. Today, it works with more than 350 enterprise clients such as ADP, Adyen, and GitHub — all while raising less than USD 5 million in venture funding. Around 90% of DX’s clients already use Atlassian products, which further motivated the acquisition.
Atlassian stated that DX “has done an excellent job of combining quantitative and qualitative developer signals into actionable insights and benchmarks (by industry, company size, etc.)”. Mike Cannon-Brookes emphasised that companies now need to measure the impact of their growing AI budgets, not just adopt AI:
“Using AI is easy — creating value is harder.”
DX will be integrated into the Atlassian System of Work alongside Rovo Dev, Jira, Bitbucket, and other tools. The transaction is expected to close in the second quarter of Atlassian’s fiscal year 2026 (by the end of December 2025).
The acquisition of DX follows Atlassian’s purchase of The Browser Company earlier in September, strengthening its strategy around AI-powered productivity and visibility across the entire SDLC.
